Bees and other pollinators are crucial to our food supply and ecosystem. Not to mention they make the beeswax that we use in our amazing products. Take action to help the bees and all pollinators. For every product sold we will plant 25 square feet of prairie land with nectar-rich wildflowers each spring. With your help we can plant countless acres with perennial wildflowers that return and multiply each year! 

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 Proudly crafted, plant-derived, grooming products at an honest price for industry professionals and the discerning everyman.


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Bee on Flower

Our Social Mission

We invite individuals in our product community to "Grow It Wild ™ ”


Armed with a passion for men's grooming and men's mental health Bobby Willis and his childhood